Sunday 3 April 2011

Evaluation part 7

Looking back at your prelim task what do you feel you have learnt in the progression from in to the full product?


Looking back at my first preliminary task I believe that I have progressed hugely as shown in the opening sequence of our film. Although I didn't use the camera an awful lot as I was attempting to act in front of it, I really felt like I was more comfortable with the working of it. In the preliminary task I didn't know how to use the camera and learnt from trail and error. In the first preliminary task I did in november last year, I didn't meet the full criteria set. I missed out a few shots and broke the 180 degree rule in which I had to delete a huge chunk at the start when editing to attempt to fix my mistake. I also did this again when doing the conversation part showing shot reverse shot. The camera switched shoulders which looked unnatural to the viewer. Also I learnt how to play with the sound on the cameras which I struggled to get my head around the first time. Also I understand the importance of a tripod when filming, a tripod gives a lot clearer and less shakier shot. Whilst editing my short piece of the preliminary I cut a lot of the shots short which resulted in multiple jump shots which are unnatural to the audience's eye too, it just didn't flow.

A week or so later we were paired up once more and re filmed our task. This time I did a lot better. All the criteria was met, sound was correct, used all the various shot types and when editing I left the shots longer and cut later. I briefly talked about my progress in a short evaluation.


In our film we matched all the citeria we wanted to achieve. Our shot types varied hugely. We used extreme close ups to emphasise emotion as well as close ups which show the characters facial expressions. We used medium shots a lot to make the audience to feel like they are there themselves.


Here are some links to previous posts i have written:


Prelim 1:


http://rhiannon1993.blogspot.com/2010/11/preliminary-task-evaluation.html

Prelim 2:

http://rhiannon1993.blogspot.com/2011/03/prelim-task-take-two.html

shot types: - posted in september 2010

Evaluation part 6

What have you learnt about technologies from the process of creating this product?
Whilst on this project i have learnt to use various technologies some of which I had never used before, these include:
Apple Macs

Completely different layout and programmes to the standard windows editions, this took a while getting used to as it was so different to anything else.


Cameras - filming

Never used one before. To understand how it works, getting to know the camera and it's limitations I recorded two preliminary tasks before attempting to record our pieces for our pieces for our opening sequence.

- additions to camera; tripod and tape

Camera - photo

This was used in the making of our titles, Harriet took still shots of the play dough in different stages which would ultimately create the animation of our titles.


imovie

Apple macs own film making and editing programme, we used this programme frequently and found it relatively easy to use.


Garageband

Another Apple programme which allowed us to create music which we could upload and have playing alongside our film in imovie. Neither one of us are very good at playing the keyboard but we were able to use a huge mixture of preset tracks, varying in duration, from 15 secs to 30 secs long. This was great as we were able to use these pre recorded tracks to create our two minute soundtrack.


Youtube

Website used to upload our opening sequence to for people to watch. We set up a Youtube channel especially for this. I used Youtube for a lot of tasks in this project including the research stage.


Facebook & Mobile Phones


Over the course of this project me and Harriet had to keep in close contact to arrange planning dates and to talk about where we think the film should go next and the stages we need to take.




Blogger


i created an account with this site to show my visual progress and used it as a diary to update the steps i had taken to complete my project. the site allowed me to upload images and short clips and apply links to important posts or other web pages.


Evaluation part 5

How did you attract/address your audience?

If we take a look at the photo montage it is very similar to 'My Sister's Keeper', showing the character, introducing her to the audience. We can see the characters history. It feels personal and gives the viewers an insight into the life of the character.
The music, we kept this conventional to a drama genre so the audience would know what to expect. It is a delicate piano tune which doesn't over power the piece. It is soft and easy to listen to.
Our voice over or narration tells the audience the story so far so that the film can start in the present and not the past. Again inspiration from many drama films, particularly 'My Sister's Keeper'.
The costume the character is wearing is delberately made to look like plain 'normal' teenage clothing. Typical teenager. We want for the teenage members of the audience to relate to our character, by the costume we hope this will help a connection.
The location of our opening sequence is in a bedroom which is pink and child like, it is our characters little hide away. Teenagers spend time 'locked away' in their rooms. This plays up to the stereotypical views of teenagers.
Our name of our film is unconventional as it is not typical for a drama to contain any animationas it is meant to be a replica of real life. This could be used as a unique selling point, maybe if the film was actually made more animation could play a part throughout. e;g: Olivia's explaining her past, her memories, animation could act as flash backs.
Generally we think our film is similar to other dramas . We took a lot of inspiration from 'My Sister's Keeper'. This helped us think more in the ways of drama directors. Audience members like a sense of similarity/familiaratity with films. We think this fits well with other films like 'Bucket List'
As well as our titles we think the topic of the film is also unique as it is a lesser subject used in drama films. this possibly could be because of unawareness or possibly because it is so true to life, also maybe due to it being a topic surrounded by plenty of raw emotion so needs to be looked at and made in a very delicate manner so as not to offend anyone. This maybe why not many have been made. Possibly the production companies aren't brave enough.

Saturday 2 April 2011

Evaluation part 4

Who would be the target audience for your media project?



I have again touched upon this in a few earlier posts,

(links provided at the end of the post).


This would be some members of our target audience.






We believe this would be a good representation of our target audience. We wanted our film to feel true to life so we tried to aim it at the typical modern day family, the women in particular as we want our film to be a real emotional tear jerker. We want for them to relate to the feelings of the character and hopefully the film will play on some of their own life experiences.

Here's a link to a previous post on the matter of our target audience using a few theories I have learnt about and also about our films certificate:
http://rhiannon1993.blogspot.com/2011/01/british-board-of-film-classification.html http://rhiannon1993.blogspot.com/2011/01/what-our-films-certificate-will-be.html http://rhiannon1993.blogspot.com/2011/01/evaluating-our-target-audience.html

Evaluation part 3

What kind of media institution might distribute your product and why?

First we need to think what actually is it that a production company does. With a little research I understand a production company is involved in funding, helping to facilitate the making of and also distribution of the film itself. Often the company provides the money thus setting the budget and they can also make decisions on which directors and actors can be hired. A distributor is a name given to companies who own a film and then sells it to cinemas and shops all over the country.

I have already touched upon this in a previous post. We took a lot of inspiration from the film 'My Sister's Keeper' and thought we would look into their film distributors ' entertainment ...' which we found to be part of an independent company called 'New Line Cinemas'. however in 2010 this distribution company was taken over by the huge film producers "Warner's Brothers thus meaning our film would be produced and distributed by them. in the past 'new line cinemas' had helped with the production of many films similar to our genre - drama, and also provide a large budget so that the film is of a better quality for the audience.


To see this previous post here's a link:



Evaluation part 2

How does your media product represent particular social groups?


If I compare the film 'Like Dandelion Dust' released in 2009, it is very similar to the topics we wanted in our film. 'Like Dandelion Dust' is a moving adoption drama which tackles alcoholism, loss, family relationships, physical and substance abuse. It is rated a PG-13

Our character Olivia shares some similar traits to their main character, Joey.



  • They are both children.


  • Both have their hopes and dreams and future pathway mapped out until they discover their adopted and their world's turn upside down.


  • They are both made to feel as if they have to grow up way too fast.


  • They were adopted at a young age and lived postcard childhoods until they hear of the hidden truth.


  • Both also come from working middle class families.


  • Both stories are extremely emotional.


  • Both are represented fairly stereotypically:
- Olivia is wearing relaxed teenage clothes, oversized and baggy. She is wearing little make up and we wanted to represent that typical teen attitude too. (we think we did this in the voice over). - Joey is wearing stereotypical boy clothing, simple top and bottoms in the colour blue. He looks very cute and he is shown to have a wide eyed approach to things.

However there are also differences in these to characters:




  • The obvious one is that they are of different genders.


  • Of different ages, Olivia is a teenager 16, and Joey is still a young child, about 7.


  • Olivia is told she is adopted by her adoptive parents.


  • Joey is not told.


  • Joey is wanted back into his birth parents, they search for him.


  • Olivia searches for her birth mum.


  • Olivia's past and background is unknown to the audience for a while and remains a mystery.


  • Joey's past becomes apparent very early on. he is from a poor background surrounded by alcoholism, physical and substance abuse.

Evaluation part 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The first thing you see watching our opening sequence is the photo montage. This has been slowed down so the audience focuses on the photo coming in to shot. We were inspired my the drama film 'My Sister's Keeper' at the start of the film we see many photographs depicting a child who gradually gets older in them. This montage shows the audience the key points in the character's life and makes it feel more personal to the viewer as they are allowed to have an insight into the families photo album. The use of this montage is also to get the audience up to date with the story so far while introducing what we think to be the main character at the same time. This is what Harriet and I tried to emulate. We used a series of photographs from my childhood to recreate this. We also decided that we wanted the titles to not be a prominent feature which distracts the audience's eye, we want the main focus to be the photographs falling into shot. we think we achieved this by making the titles white and in a small skinny font.






We then see the animation of our name OLIVIA. It grows to form a flowers. This is suppose to represent Olivia as a person from tiny baby beginnings and fastly maturing into a young woman. This fastley edited piece shows how fast Olivia had to grow up when she heard the news of her adoption. as you can imagine this was a lengthy part of our work to complete the film however i think it really works well. It is indeed unconventional for a drama film to include a piece of animation. We made our film stand out from any other of this genre.






Next we see our character Olivia in person. First we only see an extreme close up of her eyes which does seem a tad sudden but this catches the attention of the audience. There is a little sense of mystery about this character as we only see her eyes. Eyes are said to be the window of our souls. Taking Olivia's eyes in this shot into account we can see clearly she has tears in her eyes this emphasises her emotion to the audience. We know they are tears of sadness by the narration of the character. The audience are instantly on her side and feel sorry for her.






When we see a full body shot of the character we see is is dressed rather stereotypically of a teenager. Loose fitting jumper, red in colour signifying danger and passion which she will encounter on her journey to find her birth mum. She is also wearing plain leggings which are the current fashion for women. Teenagers are always up to date with the latest phases and this shows it. The audience may recognise this and believe her to be as equal as them simply by the clothes she is wearing. Our aim is to make this as true to life as possible, the costume helps with this.






Olivia is sat on her bed. Instantly recognisable as a young girl's bedroom as it is bright pink. Her room is small reflecting how she feels upon receiving the news. We took a lot of time thinking about the setting of the film and the location. We were originally going to have an establishing long shot of a house and gradually get closer. e;g, we would see the whole house, then a window, then a frame of a window where the audience would look in at the characters with a sense of voyeurism. We were going to watch as the news of the adoption was broke to Olivia. A series of close ups and extreme close ups would have been due to create a sense of tension. No speaking in this bit just the non diagetic sound track acting as a sound bridge linking shot to shot smoothly. This was going to unfold in the living room however we changed our minds and decided to go from her just having received the news. Escaping by locking herself up in her bedroom. As this was to be the new start we though the audience would expect to see quite a childish room then later as she matures so would her room.






We see numerous props sprawled out on her bed. These are supposed to represent Olivia's documents and letter her birth mum had written for her. We even included a photo in this. We thought this would be a good idea as it almost puts he life out in front of her, in perspective. The use of the photo was great as it depicted father and daughter not mother. This only further frustrates the character as she doesn't even know what see looks like. The photo frame is also babyish emphasising the point that Olivia was young, well and still is. A little later on we see Olivia hold a teddy bear and cuddle it, squeezing it tight. It almost looks like Olivia is holding it like a baby, rocking back and forth. This is meant to suggest her innocence and enhancing the fact she is still a child.






In the last shot you see a pull focus on a tree in the distance as Olivia is looking out her window. This shows her looking in the distance. This is then followed by a fade out transitions. The editing of this piece has a mixture of paces. The titles are slow and long, the animation is a complete contrast being extremely fast and finally the acting I think is quite averagely paced. This keeps the audience watching as it is such an assortment of of pace.




We tried to use as many shot types as possible to keep it interesting. We start with an extreme close up on the eyes, long shot, over the shoulder shot, a series of close ups of varying lengths. We think we have done this well in keeping the audience's attention.




So have we represented the drama genre well? I believe we have and stuck well to the genres conventions. We have the emotional single piano playing throughout the piece which is common in dramas and adds extras emotion to the visuals. We have also used a narration, the character is directly telling the audience about her life, this makes the audience feel they have a personal connection with the character. Also the story often begins at a different part of the film, e;g: in the middle or end and the story is narrated by the character getting the audience up to date. We haven't included any special effects as this would look unreal to the viewers as we are trying to stress the point it is a real story, true to life. We focused on the emotional story line we wanted to show.