Sunday, 10 October 2010

Barthes

Barthes semiotics

Barthes argued that verbal language is just one way of communicating whereas hairstyle, clothing, body language, make up, etc can also have the same effect.

Models for understanding language are constructed by people to produce meanings within a culture. We have the…

Signifier - the physical form of the sign.

Signified - the concept or idea that the signifier produces e.g. red rose means love.

Referent - the real thing. Not the signal or the idea, but the real individual thing.

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