Sunday, 10 October 2010

Genre as a marketing tool - Horror


Halloween film poster

We are automatically drawn in to the bright orange pumpkin in the centre of the poster which almost seems to be glowing in the dark starry sky. The title 'Haloween' fits in with the pumpkin as you always associate the two together. We all know that halloween is the one day of the year that we all get to dress up in the most scariest of outfits and go around knocking at random people's doors asking for sweets this makes us wonder what this film could be about. However we know whatever is going to happen it's all going to end in blood shed as we can see the pumpkin holding a sharp knife. The pumpkin almost seems personified as it has a pair of evil looking eyes, sharp teeth and also as I have already mentioned it has a hand. The colour scheme is simple and effective, it makes use of black, white and orange.
'Trick or Treat'

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